19 Feb, 2008
A cereal that makes mummy happy
Posted by andrea tomkins in: Photography|Recipes and Food
Alternate title: Because I’m a Sucker for Cool Packaging
I found myself at a Loblaws that was not my own. I hate not being on my own turf. I never know where anything is! But I was there, and I had to get stuff … including a box of cereal for myself. I usually get an organic hemp variety, but this store didn’t seem to carry it.
That’s when I spied this:
(Figurine not included!)
I think I might have stopped and gasped. I am soooo Prime Target Market for this kind of stuff. (A marketer’s dreeaaaaaam!) Could it be the orange and brown that appealed to me, a child of the 1970s?
I loved the packaging design. The text was written with a sense of humour. And most importantly, it appeared to be healthy – no added sugar and low in sodium. I bought it. The question was, would it taste good? After several crunchy/chewy bowls – I have to say – yes. (Here’s their website btw… it’s kinda neat.)
I am impressed by the raisins in this cereal. I have a pretty good hunch that for the past 30 years we consumers have been totally hornswaggled – tricked ! – into believing that raisins don’t get any bigger or juicier than what’s found in those mini packs of SunMaid raisins or in Raisin Bran. I hate to break it to you folks, that’s not a raisin. Dorset Cereals have something called a Chilean Flame Raisin. They’re big and meaty, and make our North American raisins look like the sickly second cousins of the Chileans.
The “super high fiber” on the front is a wee bit misleading. If you read the nutrition information label and know you way around cereal a bit you’d know that there are other brands out there that have more fibre. I need my fibre! So for the past couple of mornings I’ve mixed it with Bran Buds to ratch it up a little bit. (Haha, I just typed Bran Bugs by mistake. Freudian?)
You’re probably wondering if the kids like this stuff. Well, I haven’t offered and they haven’t tried. I think I’ll keep it that way for awhile. :)
