08 May, 2013
This mom is not lovin’ it
Posted by andrea tomkins in: Yaktivism
(Click on this image to enlarge it.)
This post is part of an online action designed to send a message to McDonald’s CEO Don Thompson.
This Mother’s Day, moms around the world want a special gift: the end of fast food marketing directed at our children.
We don’t need to compete with a corporation when we’re trying to feed our kids.
McDonald’s designs its marketing to get around parents at every turn. I don’t think it’s right that there are toys in Happy Meals, that Olympic athletes are used to shill junk food, and that McDonald’s uses children’s movies (the Croods being a recent example) to cross promote and sell more junk food to kids.
According to Corporate Accountability International and the Value [the] Meal Campaign:
- McDonald’s spent about $115 million advertising Happy Meals in 2010.
- McDonald’s continues to market its junk food aggressively to kids, despite the staggering cost to children’s health.
- According to the Centers for Disease Control and Prevention, 1 in 3 kids born in the year 2000 are expected to get type-2 diabetes in their lifetime.
- This generation may be the first in history to live shorter lives than their parents.
- The American Academy of Pediatrics and other experts have noted that marketing to children under 8 is “inherently deceptive” and “wholly exploitative.” Kids are not simply little adults; their brains are still developing and they cannot yet distinguish between marketing and reality. What’s more, the American Academy of Pediatrics advocates banning junk food marketing during children’s television programming.
For them, it’s all about profit, but the cost is too big.
I am fed up with McDonald’s efforts to shape the eating habits of our children. If you are too, consider sharing the infographic at the top of this page. You can share it from here. All it takes is one click to send your message.