a peek inside the fishbowl

There are a lot of posts floating around the blogosphere about the Blissdom Canada conference I attended this past weekend. I’m suffering from a bit of conference hangover, and worse, it’s mixed in with a sore throat and what I’m guessing is a pending cold. I am feeling like a ratty old wrung-out sponge at the moment. I’ve had so much on the go that I’m letting myself get run down, and I don’t want to do that. So I’m lying here on the couch trying to mend. And while I’m mending I’m doing a lot of thinking about the people I met this weekend and the things that I learned at Blissdom.

What I’m about to say is not exactly a new discovery, but it’s something that I need to keep in mind. These past few days have served as a reminder of what things are important for me, and here’s one:

I cannot let my decisions be made in fear. Because this would be stupid.

A life well-lived has to include some risks, because risks have the potential to result in interesting outcomes. But risks are scary. And I should know… I’m a closet introvert who pretends she’s otherwise.

The word “courage” has a rather interesting etymology. “Cor,” in Latin, refers to the heart. In the Middle Ages (circa 1300) it was believed that the heart was where all of our inner feelings and strength came from. It wasn’t until much later the definition of courage was narrowed down to something akin to bravery. But that heart is still in there, isn’t it? (Coeur in French means heart too!) To be brave means you have to have heart, and so to enter into something with all of your heart is, ultimately, to be courageous isn’t it? And that’s how I came to Blissdom.

Little known fact: I was hiding in the ladies room ten minutes before my panel presentation. I can’t believe I’m admitting this here, but I was secretly hoping I’d pass out and get carted off on a stretcher because it’d be less humilating than the total public failure that could occur in front of 150 women I admired and respected. But, you know what, I sucked it up and did it. And I think I did okay. And no stretcher required! Phew.

Life is too short to be ruled by fear. I see fear as some kind of demented traffic cop (“Go this way little lady, it’s easier!”) but I refuse to let him dominate me and tell me where I can and cannot go. Because if I go the EASY way I’d be missing the HARD way. And there might be something very cool and interesting at the end of the hard way.

It’s scary, for some of us, to march up to someone and introduce ourselves. It’s hard to sit down at a table and eat lunch with strangers. It’s a risk. I mean, god, what if I said something stupid? Or got someone’s name wrong? What if I got a piece of parsley wedged in my teeth? (I have done all of these things MANY MANY TIMES.) But but but, if we want to get something out of a conference it has to be done. We must talk to people. We must reach out, shake hands, or sit down with a plate full of food with a table full of strangers and trust that it will end up ok. And it will be ok. Parsley or not.

Amazingly, this is partly where I got the most value out of my time at Blissdom. Those in-between moments were where the best connections were made for me. At Blissdom I often saw people in pairs, huddled together in corners. I could have been that person too. In fact, I have often been that person, the one who only surrounds themselves by people they know and takes the “safe” route, but I think if we do that we’re not taking advantage of the opportunities to meet new people, learn new things, and make new connections. It’s these NEW things, those risks, that make us into better, stronger, smarter people. Of that I am certain.

Other things that have been on my mind:

  • Making money off a blog isn’t the be all and end all. It happens to work for me, but it’s not for everyone. You can make money with your blog (i.e. selling ads) or because of your blog (i.e. using your blog as a portfolio of your work). I’ve done both. I don’t know which brings the most satisfaction. It’s like asking a parent to choose their favourite child but I think I’m doing the right thing here.  I’ve figured out a way to do this that works for me, and I am happy with that.
  • In some circles, selling ads on a personal blog is still seen as selling out. This saddens me a little, and although I don’t care about what people think of me as much as I used to, a small part of me still hopes no one thinks that I’m a sellout. Gah.
  • I feel sorry for the poor “review bloggers,” who are seemingly being slammed all over the place. I too miss “the good old days” of blogging where everything revolved around content and community. I don’t spend time visiting review blogs but I accept them for what they are. To think less of them is unfair. It’d be like an investment banker looking down her nose at stay-at-home moms who sell Tupperware, Pampered Chef, or Avon… or authors of fine literature looking down at romance novelists or comic book artists. The world we live in is made up of a whole bunch of different people and there’s room for everyone. Not everyone is meant to become an investment banker or a published writer. Not everyone wants to land a book deal either. If I don’t like a blog, I don’t read it, but people shouldn’t judge that blog (and by extension, the blogger) because their focus is not something they’re interested in.

That and MORE is running through my feverish brain. I should quit while I’m ahead, so I’m off to make a cup of tea, pop some more Ibuprofen and take a nap. If you have thoughts about any of this I would love to hear them… whether you were at Blissdom or not. :)

Hello Fishies!

I’m back from Blissdom Canada. Holy mack. I want to write about my time there but it’s nearly impossible because my brain is swimming and my heart is full. I will have to leave the summarizing to other people. Let’s just say: (1) It was awesome (2) My panel was awesome (3) Did you see this article published in the Toronto Star and on ParentCentral.ca? Awesome.

I participated in a panel called “She Works Hard for the Money” along with three other women (click for their bios because they will knock your socks off): Janice CrozeSusie Parker and Corinne McDermott. We talked about how we make a living from this thing called the Internet. We spoke for 75 minutes and it was not nearly enough time. As some of you know I’m really passionate about this topic and am capable of talking about it AT LENGTH. Because we were pressed for time we glossed over the part about rate cards a little bit and I wanted to go in more depth here because I think it would be helpful to a few of you out there who are trying this out.

What the heck is a rate card (or rate sheet)?

A rate card or rate sheet (the terms are interchangeable) is old media speak and it refers to a one page document about ad rates, sizes and technical specs. If I want to place an ad in a newspaper for example, I’d call up the ad department and ask for their rate card.

When I started selling ads here in 2008 I quickly realized I needed a blogger rate card because, obviously, it was the first question potential advertisers asked me and I got tired of retyping all of the information in emails over and over again. So when someone comes calling I email them my handy rate card. Easy peasy.

What kind of information does a blogger rate card contain?

A very basic blogger rate card contains a list of prices and ad sizes. I’ve seen some rather underwhelming rate cards in the past, and there’s nothing wrong with that, but if you’re a blogger and that’s all you’re sending out you are missing a giant opportunity. Here’s my big secret. Are you ready? The rate card is a sales pitch in disguise. I know that if someone is contacting me for my rate card they’re already interested, so I use the rate card as an opportunity to take it one step closer to sealing the deal. I throw in all the carrots I can. :)

Think about what the advertiser would want to know, and find a way to include those things. Remember, your rate card might be passed around to other people so it needs to be able to function as a standalone document.

My rate card contains the following components:

  • My contact information
  • A bit about where I can be found online (Web, Facebook, Twitter)
  • A paragraph about why it’d be a good idea to become a blog patron, what my site is about, and what kind of people are reading.
  • My reach. How many views is the blog getting? What’s my Google Rank? Klout score?
  • My actual rates. I charge a flat fee so it doesn’t change a lot.
  • Tech specs: size of ad, details of the package. For example, I only offer one size of ad in terms of 3, 6, 9, or 12 months.
  • Extra: A testimonial (with a link) to an existing patron. Patti Taggart, the owner of Tag Along Toys, wrote one for me. (Thank you Patti!)
  • Bonus: Have you received any media coverage? List it on your rate card because it looks good.
  • ETA: I haven’t done this yet but I do recommend putting a date-stamp or expiry date on your rate card, or something that explains that these rates are only valid for a limited time.

How do you create a rate card?

Unfortunately I used Microsoft Word to design mine. Word is not a desktop design program! Making major changes to my document has been challenging and making a clean PDF proved to be nearly impossible. Hire a pro or use something like Adobe InDesign, but, whatever. If you have no other option or are a Word Wiz, good luck to you. BUT, it has to look good. And by look good I mean that it has to be well designed, sans typos. It’d be extra cool if your rate card matched your blog design. (I’m a big fan of matchy-matchy! If you’re a business person you need to present yourself like a business person. Shine your shoes. Brush your hair. Pull out all the stops on your marketing material. Invest in yourself!)

Also, the rate card should be easily editable. It’s an evolving document and will need to be updated as your traffic goes up and your rates change.

I send mine out as a PDF via email to anyone who’s interested, but I insist on knowing who the recipient is. A surprising number of agencies inquire on behalf of clients. I want to know who those clients are because I reserve the right to refuse any ad. I feel very strongly that ads on a personal blog like mine appear to be a personal endorsement, so I go with that, and I can safely say that in my case they are. My patrons are amazing, and because I’m so selective about who I accept I feel good about promoting them, online and offline.

I am not afraid to refuse an advertiser. My reputation is too important.

Should rate cards be posted right on the blog?

Nah. Don’t do it. I have a page at the top of my blog telling people I sell ad space in a general way, but I ask them to email me for specifics because I (a) want the opportunity to convince them they need an ad and (b) I want to know who’s asking.

That’s all I can think of! I hope this helps! If you have any questions just let me know. :)

Recipient Button SummerThis post is the second of two about financial literacy for tweens, the writing of which was supported by a Mom Central Canada Blogger Grant. (Thank you Mom Central! You can read more about the Blogger Grant Program here.) And in case you missed it, the first part of this post was here.

My first real job was as a cashier at a grocery store. I was 16 and I made $4.00/hour. I remember, very clearly, how much of an impact that made on me, especially as it pertained to spending decisions. When I was faced with something that required Potential Expenditure my brain would immediately calculate the “how long did I have to work for that” equation. Was that crappy movie and a bucket of popcorn worth my wearing a tacky polyester grocery store uniform while standing around on my feet and dealing with crazy customers, counting pennies, and handling packages of drippy meat for three hours? No siree. THE BUCK STOPS HERE.

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The Obligatory Blurb

My name is Andrea and I live in Ottawa with my husband Mark and our dog Sunny who is kind of a big deal on Instagram. During the day I work as a freelance writer. I am a longtime Ottawa blogger and I've occupied this little corner of the WWW since 1999. The Fishbowl is my whiteboard, water cooler, and journal, all rolled into one. I'm passionate about healthy living, arts and culture, travel, great gear, good food, and sharing the best of Ottawa. I also love vegetables, photography, gadgets, and great design.

If you're so inclined, you can read more about me here.

I've deactivated the commenting function as well as my contact form so if you want to get in touch, please drop me a line at quietfish@gmail.com. Thank you!

 


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